We listen deeply,
You move wisely.
We are a strategy and foresight studio helping organizations navigate change, clarify purpose, and design meaningful futures — grounded in systems thinking, narrative, and collaborative insight.
Welcome
Our mission is to help organizations make sense of change — and move with clarity and care.
We partner with ambitious organizations to design strategies, narratives, and systems that align vision with action — and prepare you for what’s next.
Clients
Organizations I have supported — from early-stage teams to established leaders — have trusted me to bring clarity, alignment, and future-oriented strategy to their work.
We support those designing better futures.
Let’s map the path forward.
Services
We do what we do best, and we do it exceptionally well.
Sensemaking
Clarity in complexity.
We help you make sense of the forces shaping your work — through research, horizon scans, stakeholder insight, and systems mapping.
This is about seeing clearly and asking better questions.
Vision & Strategy Setting
Purpose is the compass.
We support you in aligning around a shared direction — from mission narratives to strategic roadmaps — so your team or ecosystem can move together with confidence and intention.
Solution Envisioning and Development
Ideas become action through iteration.
We help you move from insight to practice — designing concepts, pilots, and early pathways that test what’s possible and set long-term strategy into motion.
Our numbers
We don’t just chase metrics — we support meaningful, collaborative progress.
Here’s a snapshot of the reach, rigor, and results behind our work:
Global Insight
24
Different markets in which qualitative research was conducted.
Complex Collaborations
40+
Multi-stakeholder strategy and innovation projects facilitated with depth, care, and clarity.
Impact
5B
Projected revenue, in USD, of the strategies and systems we’ve helped shape.
Experience
13
Years navigating ambiguity, aligning teams, and bringing ideas to life.
We can't wait to hear your ideas!
Contact
Let’s explore what’s possible together.
Whether you have a specific project in mind or just want to start a conversation, I’d love to hear from you. I collaborate with thoughtful teams, organizations, and leaders to bring clarity, creativity, and direction to what’s next.
With years of experience across sectors and systems, we help teams align around purpose, communicate with depth, and chart meaningful paths forward.
Developing strategy for evolving futures.
My approach
01
Strategic by design. Grounded in insight. Built for change.
At Attuned Futures, I help organizations move beyond incremental improvement toward long-range relevance. It starts with rethinking what innovation really means.
02
Rethink What’s Next
Most innovation asks, "How do we improve what we already have?"
I help shift the question to:
"What will people need as the world changes—and what role should we play in meeting that need?"This perspective opens up new possibilities and makes room for deeper responsibility, creativity, and value creation.
03
Methodology, Tailored
Every project is different—so we craft research to match.
My teams blend social science with UX, combining methods like:
- Ethnography (in-person or remote)
- Surveys and diary studies
- Expert and stakeholder interviews
- Trend forecasting and cultural analysis
- Concept testing and user storytelling
- We’re rigorous, flexible, and always focused on actionable insight.
04
Design Thinking Meets Change Strategy
Innovation only works if it moves people—and systems.We pair structured creativity (through design thinking) with change management principles to bring bold ideas to life and help them stick.That means we:- Center real human needs
- Build on existing organizational strengths
- Mobilize teams with compelling narratives
- Prototype to de-risk, iterate, and learn
05
Stakeholder-Driven Innovation
People support what they help create. That’s why I design immersive workshops that bring stakeholders into the research process—not just to align, but to co-create.These experiences help teams feel what users feel, leading to decisions grounded in empathy and shared vision.
06
From Problems to Pathways
I don’t stop at discovery. I translate complex challenges into focused workstreams, turning questions into insight—and insight into strategy, concepts, and roadmaps that move the work forward.
At Attuned Futures, I help organizations move beyond incremental improvement toward long-range relevance. It starts with rethinking what innovation really means.
Most innovation asks, "How do we improve what we already have?"
I help shift the question to:
"What will people need as the world changes—and what role should we play in meeting that need?"This perspective opens up new possibilities and makes room for deeper responsibility, creativity, and value creation.
Every project is different—so we craft research to match.
My teams blend social science with UX, combining methods like:
- Ethnography (in-person or remote)
- Surveys and diary studies
- Expert and stakeholder interviews
- Trend forecasting and cultural analysis
- Concept testing and user storytelling
- We’re rigorous, flexible, and always focused on actionable insight.
Innovation only works if it moves people—and systems.We pair structured creativity (through design thinking) with change management principles to bring bold ideas to life and help them stick.That means we:- Center real human needs
- Build on existing organizational strengths
- Mobilize teams with compelling narratives
- Prototype to de-risk, iterate, and learn
People support what they help create. That’s why I design immersive workshops that bring stakeholders into the research process—not just to align, but to co-create.These experiences help teams feel what users feel, leading to decisions grounded in empathy and shared vision.
I don’t stop at discovery. I translate complex challenges into focused workstreams, turning questions into insight—and insight into strategy, concepts, and roadmaps that move the work forward.
Founder
Small by design. Built to collaborate.
Etay Zwick
Founder
Etay brings structure to uncertainty, using rigorous research and systems thinking to shape strategy for what's next.
We listen closely — to people, context, and nuance. Empathy is the foundation of meaningful insight and the key to designing strategies that truly resonate.
We bring intellectual precision to every challenge. Our work is grounded in deep research, clear thinking, and frameworks that stand up to complexity.
We don’t settle for obvious answers. Creativity fuels our ability to reframe problems, imagine new possibilities, and craft compelling paths forward.
We work shoulder-to-shoulder with our partners. Trust, transparency, and shared momentum shape how we build together.
We stay attuned to change. Our strategies are designed to evolve — responsive to shifting conditions, emerging insights, and future possibilities.
We approach every challenge in context — mapping relationships, understanding dynamics, and designing interventions that consider the whole. By seeing patterns and leverage points, we help teams create lasting, scalable impact.
01
Empathy
We listen closely — to people, context, and nuance. Empathy is the foundation of meaningful insight and the key to designing strategies that truly resonate.
02
Rigor
We bring intellectual precision to every challenge. Our work is grounded in deep research, clear thinking, and frameworks that stand up to complexity.
03
Creativity
We don’t settle for obvious answers. Creativity fuels our ability to reframe problems, imagine new possibilities, and craft compelling paths forward.
04
Collaboration
We work shoulder-to-shoulder with our partners. Trust, transparency, and shared momentum shape how we build together.
05
Adaptability
We stay attuned to change. Our strategies are designed to evolve — responsive to shifting conditions, emerging insights, and future possibilities.
06
Systems Thinking
We approach every challenge in context — mapping relationships, understanding dynamics, and designing interventions that consider the whole. By seeing patterns and leverage points, we help teams create lasting, scalable impact.
Values
Let's work
Your brand has a story worth sharing. Let's bring it to life together.
We help organizations evolve
Our services.
We guide teams through sensemaking, vision setting, and prototyping change—creating future-facing strategies rooted in insight, clarity, and care.
Sensemaking
Strong strategy starts with clear understanding. We help you make sense of change — surfacing what matters, why it matters, and where it’s heading. Our process turns complexity into clarity, guiding your team toward smarter choices and sharper focus.
Here’s how we do it:
Signal Gathering
We map relevant trends, shifts, and stakeholder needs through deep research and cross-disciplinary analysis.
Pattern Recognition
By connecting dots across behaviors, systems, and culture, we reveal the dynamics shaping your environment.
Opportunity Framing
We translate findings into clear strategic opportunities that align with your purpose and inform next steps.
Vision & Strategy Setting
Once we understand the landscape, we work with you to define where to go and how to move forward. We help teams sharpen their ambition, align around a shared vision, and shape the strategic paths to realize it.
What you can expect:
Future Visioning
We use guided workshops and strategic foresight tools to articulate a clear, inspiring vision grounded in what’s emerging and what’s possible.
Strategic Framing
We co-develop principles and positioning that set direction — clarifying your value, role, and priorities in a changing world.
Roadmapping
We break big ideas into practical paths — identifying short-term wins and long-term moves that build momentum and clarity.
Solution Envisioning and Development
Strategy only works when it leads to action. We help you bring your vision into form — developing early concepts that make new possibilities tangible, testable, and ready to move forward. Our approach builds shared clarity and momentum, turning ideas into practical next steps.
What you can expect:
Ideas Made Tangible
We visualize emerging concepts through sketches, mockups, and experience flows that turn strategy into something you can see, share, and refine.
Testing With Purpose
We design intentional pilots that explore real-world impact, helping you learn fast, build buy-in, and reduce risk.
Actionable Artifacts
We deliver frameworks, visuals, or storyboards that spark decision-making and support confident implementation.
Frequently Asked Questions
What types of businesses do you work with?
+
We collaborate with forward-thinking teams of all sizes — from startups shaping new offerings to established organizations navigating change. Our work spans industries like tech, health, culture, climate, and beyond.
How do you approach a new project?
+
We begin with listening — diving into your goals, challenges, and context. Then we co-design a strategy grounded in insight and tailored to your needs, from early research to final rollout.
Can you help with just one part of our branding, like messaging or design?
+
Yes. Whether you need a full strategic partner or targeted support — like research, messaging, or concept development — we can jump in where we’ll add the most value.
How long does a typical project take?
+
It depends on scope. Most projects range from 1–4 months. We work quickly but thoughtfully, always setting clear timelines and keeping communication open from start to finish.
Let's work
We’re ready to collaborate and unlock.
Our work speaks for itself
Our portfolio highlights a diverse array of projects, each one reflecting our dedication to innovation, strategic thinking, and delivering impactful results. Have a look at some of our projects.
Adidas
Industry: Fitness and Wellness
Project Type: Innovation Strategy
ChallengeHelp Adidas Running hit its bold revenue target by building a clear five-year brand strategy, identifying new growth opportunities, and transforming their product innovation into a more user-centered and evidence-based process.
Deliverables
Foresight
Strategic Assessment
Innovation Management
Concept Development
Workshop Design
ApproachSynthesize siloed data about consumers.
My team analyzed diverse research streams, including qualitative and quantitative research about user needs, brand attitudes, and macro trends.Design immersive and collaborative workshops.
We facilitated executive workshops that were both immersive —furthering executive understanding of mainstream and cutting-edge consumers—and collaborative— enabling them to commit to new cross-functional initiatives.Deliver tools for user-focused PD process.
We developed tools and frameworks for more user-centered product development process, including personas, innovation playbook, and concept briefs.
OutcomeAdidas Running group successfully expanded its portfolio of offerings to hit growth targets.
Ford
Industry: Automotives
Project Type: Innovation Strategy
ChallengeIdentify growth opportunities for Ford’s iconic F-series by understanding role of pickup trucks in people’s lives, and their attitudes towards different brands and emerging technological capabilities.
Deliverables
Generative research
Foresight
Concept development
Innovation management
ApproachDeep dive.
Conduct in-depth ethnographic research via in-home interviews, ride-alongs, and immersion in truck-related events and clubs.Design thinking.
Collaborate with design teams to translate rich insights into defined user experience and concrete concepts.Impactful stories.
Facilitate ongoing collaboration between silo-ed internal groups via rich storytelling and co-developed frameworks.
OutcomeFord developed industry-pioneering ProPower Onboard generator, using project insights into consumer usage and unmet needs.
Technology Co.
Industry: Technology
Project Type: Innovation Strategy
ChallengeGuide AI development to be used across diverse consumer-facing products by understanding current usage habits and emerging expectations around personalized digital experiences.
Deliverables
Strategic Assessment
Foresight
Evaluative research
Generative research
Concept development
Innovation management
Workshop design
ApproachMulti-method research.
Conducted targeted yet diverse research, including remote ethnographies, digital diary studies, concept testing, trend forecasting and expert interviews.Collaborative workshops.
Facilitated cross-functional collaborative workshops with five different business units to inform existing product strategy and develop evidence-based concepts.Build on existing frameworks.
Built decision-making framework that synthesizes new insights, existing product development frameworks, and ongoing quantitative testing.
OutcomeTechnology Co. released new personalization tools over user's experience of AI.
Let's collaborate
